Crave Responsibly is an advertising campaign that was presented to Turkey Hill executives during “The Art of the Pitch” class at Kutztown University. This campaign used primary and secondary market research to determine a direction that appealed to Gen Z consumers aged 18 to 35, focusing on engaging the target demographic by highlighting the company’s green initiatives.

This campaign was a collaborative project created using official brand guidelines and assets featuring artwork created by Ryan Ball, Gabe Madden, Mike Cuomo, and myself.