The Grateful Gathering is a fundraising event and music festival designed to pay homage to all that the Grateful Dead stands for, and to give back to the earth. Through avenues like shows, park cleanups, silent auctions, merch, and food sales the event aims to raise money for conservation efforts. The shows from the festival can also be streamed from home on nugs.net via a donation to the cause. Branding and Merch design take inspiration from animal motifs from classic Grateful Dead iconography.